Focus to Make Innovation Last

Innovation has been everyone’s favourite word for quite some time now, making it happen is one thing but what does it take to make it last? It’s a relentless focus to tell and sell that one thing you do that puts you outside the “expected box”. A term coined by sales guru Nicola Cook who shares her secrets of making innovation last in a business. 

Nicola Cook has over 20 years experience at the cutting edge of Sales and Human Development. She is a professional speaker, trainer, consultant, business coach and international best selling author. 

Before starting her own company in 2004, Nicola’s professional career includes roles working with blue-chips such as American Express, Procter & Gamble, Chase Manhattan Bank, Gucci and Disney as well as multiple achievements working with smaller businesses and business start-ups.

You can find this episode of The Innovation Room here:

• Apple Podcast
• Spotify